We respect your right to privacy and are committed to maintaining it. We only collect, store and process your personal data in accordance with the UK Data Protection Act 1998 and the Privacy and Electronic Communications (EC Directive) Regulations 2011.
What information might be held about me?
Information that you have provided to us including but not limited to when you:
- Purchase products through the Website, over the phone, through store kiosks and/or store till points.
- Submit rate and reviews.
- Use Diya Online applications on Facebook.
- Use Diya Online mobile shopping application.
- Enter competitions, prize draws or promotions which we are promoting.
- Join Diya Online reward scheme.
- Sign up to marketing/newsletters including email and SMS. See below for more information on how we track data on our email marketing lists.
- Use our customer services web-chat facility.
- Information you provide our partners and when you report a problem with the website.
- Information you provide to us when applying through the Website for registration, subscribing to any of our services or requesting further services.
- If you contact us for any reason, we may keep a record of that correspondence.
- We may also ask you to complete surveys that we use for research purposes, although you do not have to respond to them.
- The information we collect using cookies stored on your device. Please see the section on cookies for more information and how to manage them.
- Your IP addresses.
- Details of your visits to the website including, but not limited to, traffic data, location data and other communication data and the resources, advertisements and linked sites that you access.
- The information provided to us by other companies who have attained your permission to share information about you.
Information we request and hold includes but is not limited to the following:
- Your name, age, date of birth and sex
- Billing and delivery postal addresses
- Phone and fax numbers
- Email addresses
- Usernames and passwords
- Payment card details
- Browsing and shopping activities
- Your customer queries
- Your name, age, date of birth, sex
We, or third-party data processors who act on our behalf, may use the personal data you provide us in the following manner:
To provide you with the requested goods and/or services including but not limited to processing and fulfilling your order and administering promotions such as competitions and prize draws.
- To monitor and improve the services and the Website.
- To manage your marketing preferences.
- To contact you if there is a query regarding your order.
- In the event that you purchase goods on Diya Online website, you may be sent an email requesting whether you would like to review your product.
- To verify your identity.
- In certain circumstances in order to process your order and to verify your identity, we may call your provided telephone number, which you may have provided to perform security checks and to request that you verify certain information.
- Market research purposes.
- To enable us to comply with any legal or regulatory requirements.
- In the detection and prevention of fraud or other crimes.
- To assist with any of your customer queries.
- For research, analysis, risk management, legal, accounting, administrative, testing, monitoring and for our business operations.
- To provide an e-receipt for a store purchase.
Unless you have not consented to, we may use your personal data in the following manner:
From time to time, to inform you by post, email, SMS or other available means, of products, services, promotions and special offers from our retail channel and RSG Online Limited Group of Companies.
We may disclose personal data we collect to third parties in the following manner:
- All credit/debit card holders are subject to validation checks and authorization by the card issuer and we may share your personal information with such third parties as it is necessary to enable us to do such checks. The third parties, which may include credit reference agencies, may keep a record of the information provided.
- To administer your account and to disclose your details to our third-party service providers for the purpose of processing and fulfilment of your order.
- We may pass your personal data to other companies to support our business operations, and or audit purposes.
- We may disclose your personal data where it is necessary to comply with any applicable law or an order of a governmental or law enforcement body.
- We may pass on non-personal aggregated information about sales and website usage to reputable organizations for research or analysis purposes only.
- We may disclose your personal information to any member of RSG Online Limited Group, which means our subsidiaries, our ultimate holding company and its subsidiaries, and our official stockists.
- We do pass your details to our dedicated Customer Service Centre, who adhere to the UK Data Protection Acts 1998, and who will use this data solely for the purpose of answering your customer service queries.
- We may pass your information to the third parties in order to fulfil and/or dispatch your orders. The third-party provider may send marketing material within the parcel or by post after fulfilment of your order.
Transferring data internationally
By using and/or shopping on the Website you consent to the transfer of your personal data to third party data processors located in countries outside of the European Economic Area ('EEA').
Payment Card details
We process your payment card details in order to complete the purchase that you made through the Website, mobile applications and the kiosk, and may in certain instances disclose your personal data to the third-party credit reference agencies to perform credit checks against you.
We have partnered with various trusted third-party companies to provide goods and services to you. Such goods and services can be accessed through links on the Website to the third-party company's microsite. A microsite is a website which is owned and operated by a third-party company but is Diya Online branded. Please note that these microsites may be governed by their own terms and conditions and privacy policies.
Once you sign up to an email, we use this form as method to show you have consented to allow us to send you promotional emailers. We use MailChimp as our selected email provider. We do track pixels, showing your open rate, click through rate data along with others from time to time. This data is used in house only to identify macro and micro level analysis of customer behaviours. Should you wish to not receive emails please do let us know and we ill unsubscribe you from the list. You may opt out from any email marketing by using the unsubscribe links at the bottom of the marketing emails.
You may opt out from any SMS marketing by using the suppression codes located on the marketing text messages.
Phishing is a method used by fraudsters to deceive someone into giving sensitive information. Most of the time phishing will take the form of emails, which purport to be from well-known companies and ask recipients to send their private information. This information is then used for identity theft and fraud.
Diya Online will only ask you to send personal details by email if it is responding to a query you have sent online and these details are needed to answer your query properly. In this case, there will be a unique reference number in Diya Online email to you, which refers to your original query. Diya Online will ever ask you to send any personal details by email unless you have contacted Diya Online first. If you have not contacted Diya Online, please ignore any email claiming to be from Us which asks for personal details and let us know about it.
If we ever require your personal information other than when you have already contacted Diya Online with a query, for security reasons we will ask you to give us a call.
You have the following rights:
- The right to ask what personal data we hold about you at any time.
- The right to ask us to update and correct any out of date or incorrect personal data that we hold about you free of charge.
- The right to opt out of any marketing communications that we may send you.
If you wish to exercise any of the above rights, please contact us via our form
A full-length outer garment mostly worn by some Muslim women
Extraneous items including jewellery, hats, bags etc
A dress or skirt silhouette that is narrower at the top, flaring gently out to make an ‘A’ shape silhouette. Flattering on most figures in particular pear shapes.
The Anarkali suit is made up of a long, frock-style top and features a slim fitted bottom. The Anarkali suit varies in many different lengths and embroideries including floor-length Anarkali styles.
An asymmetric design is a garment in which one side is long than the other. Asymmetric cuts are common in necklines, collars and hems.
Asymmetrical A-line is when an A-line silhouette has an uneven fall , when the two opposite sides don't match.
It is woven with even threads that are especially good for embroidery. It is very easy to "draw" the yarns for drawn thread work. Comes bleached, or coloured. Has a soft finish.
It is typically composed of approximately 60% rayon and 40% acetate. Occasionally the warp and weft yarns are dyed different colors to give an iridescent effect.
Applique is a method of decorating garments in which one fabric is applied to another, often with floral and leaf patterns, but can be of any design and are stitched around the edged.
An embroidery technique that can be worked in by hand, in a ‘bar’ effect (a crisscross design) or using a machine with fine ribbon. The purpose of the stitches are to fill the space between two finished edges.
A Banarasi is usually reffered as a saree made in Varanasi, a city which is also called Banaras. The sarees are among the finest sarees in India and are known for their gold and silver brocade or zari, fine silk and opulent embroidery. These are now used as fabric which are made of finely woven silk and are decorated with intricate design, and, because of these engravings, are relatively heavy.
A process of patterning cloth by tie-dyeing in which the design is reserved on the undyed cloth by tying small spots very tightly with thread to protect them . from the dye. Popular III Rajasthan and Gujarat.
A band collar is a standing band-shaped collar that encircles the neck without a full turndown or a collar "cape". It can be any height.
A type of full sleeve. It is frequently made of lighter or transparent fabrics.
A close-fitting strip that confines material at the waist, neck, or cuff of clothing
The extension below the waistline of a fitted bodice or jacket, which flares out below the waist and is relatively short, basques may be of any length, may be fitted or full.
A fabric printed by batik, namely an Indonesian method of hand-printing textiles by coating with wax the parts not to be dyed.
The batwing sleeve designed from a large triangular piece of fabric that connects the shoulder to the wrist and the wrist to the waist.
A rich embroidered fabric of silk and gold.
Referring to a fabric embelished with beads.
A machine made lace with a row of openwork holes designed for the insertion of a decorative ribbon.
trousers with a marked flare below the knee.
A bell sleeve is a standard sleeve that flares out from the elbow or upper arm to create a bell shape.
A large gusseted pocket that is often featured on jackets, pants and skirts. Often seen on safari inspired garments.
A strip of flexible material worn especially around the waist
A deep flat collar that falls from neckline to shoulder opening at front or back.
A variable color averaging light grayish yellowish brown.
A diagonal cut made against the grain of a fabric. Garments cut on the bias have a fluid movement and drape; following the curves of the body.
A necklace that features a large front section that is often decorated, embroidered or beaded.
A lace in which the lace motifs are appliqued to a machine made net ground. Orinally made in Binche Belgium.
A long sleeve that fullness in the sleeve and is held by cuff at wrist.
A hand printingmethopd using wood, metal or linoleum blocks. The design is carved on the block for each colour. The dye is applied to the block, which is pressed and hammered against the fabric.
A type of wide neckline on a garment that sits just below the collarbone.
It's the close-fitting upper part of a dress, covering the chest and back above the waist.
A woman's short open jacket
A style of jeans or pants that tapers to the knee and then slightly flares to the ankle. Worn by both men and women.
A diagonal band of fabric or trimming similar to a turned back collar or revers that runs from the center of the waist to the outer edges of the shoulders.
Originating in the 17th Century Brocade is Italian for embossed cloth. A rich, ornate fabric with elaborate design - often reversible and featuring motifs such as flowers, foliage and scrollwork. Made with a jacquard loom.
Outer garment that hangs from the shoulders.
Sleeves which appear to be emerging out of cape are called Cape sleeves, they can be of various lengthes and exaggerated styles, Cape sleeves are also considered to be the slits provided in cape for a better hand movement.
"A cloth with a white weft and a coloured warp. It is a lightweight clothing fabric which gives a denim look."
Chanderi is a traditional ethnic fabric characterized by its lightweight, sheer texture and fine luxurious feel. Chanderi fabric is produced by weaving in silk and golden Zari in the cotton yarn that results in the creation of the shimmering texture.
A delicate kind of bobbin lace.
A light, transparent fabric typically made of silk or nylon
It's a traditional embroidery style from Lucknow, India.The technique of creation of a chikan work is known as chikankari. Chikan is a delicate and artfully done hand embroidery on a variety of textile fabric like muslin, silk, chiffon, organza, net, etc. White thread is embroidered on cool, pastel shades of light muslin and cotton garments.
A tight trousers worn by people from South Asia, typically with a kameez or kurta.They are also longer than the leg and sometimes finish with a tightly fitting buttoned cuff at the ankle. The excess length falls
It's a sleeve style longer than the arm and sometimes finish with a tightly fitting buttoned cuff at the wrist. The excess length falls into folds and appears like a set of bangles resting on the ankle (hence 'churidar'; 'churi': bangle, 'dar': like).
It comes from the word ‘coordinates’ and means a set of matching tops (outerwear or blouses) and bottoms (pants or skirts).
A fabric usually made up of cotton, utilizing a cut pile weave construction. Extra sets of filling yarns are woven into fabric to form ridges of yarn on the surface. The redges are bult so that clear lines can be see when pile is cut.
A Fabric made of cotton plant, The fiber is most often spun into yarn or thread and used to make a soft, breathable textil.
A soft draping of fabric, cut so that the fabric can hang in soft folds. Often found on necklines and backs.
A light, thin fabric with a wrinkled surface
A type of embroidery using a loosely twisted 2 ply worsted yarn
A close-fitting round neckline usually seen on a sweater or T-shirt.
A woman's casual garment or undergarment for the upper body, cut short so that it reveals the stomach.
These are trouseres which are cropped at the ankle.
Women's short trousers that look like a skirt.
V-shaped tuck that is sewn into a garment in order to shape the fabric so that the garment fits the rounded parts of the body. Darts are most often found at the bustline, the back shoulder, the waistline, and the hipline.
True denim is a twill weave cotton like fabric made with different colour yarns in the warp and the weft. Due to the twill construction, one colour predominates on the fabric surface.
It's a salwar type which has drapes of a dhoti giving it a dhoti look.
Digital print refers to methods of printing from a digital-based image directly to a variety of media.
A string in the seam of the material of a garment or a bag, which can be pulled to tighten or close it.
A length of fabric material worn arranged in two folds over the chest and thrown back around the shoulders, typically with a salwar kameez mostly by women from South Asia
A rough slubbed silk fabric woven from the threads.
In design of a garment ease refers to fullness incorporated into a design so that it will fit comfortably.
Ornamentation of a fabric by using any of a wide variety of decorative hand or machine stitches in the same or a contrasting color. Different styles of embroidery are often associated with particular geographic regions or ethnic groups.
Location of the waistline just under the bustline.
An ornamental border of threads left loose or formed into tassels or twists, used to edge clothing or material.
A decorative closure for a garment that is made from cord or braid. On one side of the area to be closed, a loop is made and on the other, a large, ornamental knot. The knot passes through the loop. This style of closing is often used in Chinese-influenced designs.
Full fitted sleeves
These reffer to our regular full length sleeves with a comfort slim fit fitting.
A means of distributing fullness in some part of a garment by making soft folds in order to decrease the width of the fabric.
Georgette is a sheer, lightweight, dull-finished crêpe fabric originally made from silk, Georgette is made with highly twisted yarns which is responsible for it's crinkly surface.
A type of braid that has a heavy central core covered by a more decorative outer layer of fiber that is arranged into a design on the surface of a garment, sewn into place, and forms a raised decorative area.
Triangular piece of fabric that is inserted into the lower edge of a skirt or sleeve in order to provide additional fullness. Especially popular when fullness around the hem of a skirt.
A pair of loose trousers with pleats below the knee, worn by women from South Asia, typically with a kameez.
Gota work is a type of Indian embroidery that originated in Rajasthan, India. It uses the applique technique. Small pieces of zari ribbon are applied onto the fabric with the edges sewn down to create elaborate patterns.
A triangular shaped fabric piece that is intended to add gradual fullness to a garment. Skirts often consist of two or more gores. They allow a closer fit over the hips and then gradually flare out at the lower part of the garment.
The lower edge of a part of a garment that has been finished off with some type of sewing to cover the raw edge.
A top for women with a single, sometimes tied strap that passes behind the back of the neck.
An outer garment that has sleeves and covers the body from shoulder down.
A fabric in which the design is incorporated into the weave in golden thread instead of being printed or dyed on.
A long outer garment resembling an open coat, having long sleeves,
A Jumpsuit is a one-piece garment with sleeves and legs.
Kaftan is a long, loose piece of clothing with wide sleeves
It is the process of printing light shades onto a white or traditionally darkened, coloured fabric.
It is a form of full ankle-length skirt which is long, embroidered and pleated.
A lining is an inner layer of fabric inserted into clothing
Material that stretches, used especially for making clothes that fit very tightly
Net is a kind of cloth that you can see through. It is made of very fine threads woven together so that there are small equal spaces between them.
Organza is a thin, plain weave, sheer fabric made from silk.
A sleeve that is shaped much like an Asian building called a pagoda. Like a pagoda, the sleeve is narrow at the top where it fits the upper arm closely, then gradually flares out to become wide at the bottom.
A palazzo are long women's trousers cut with a loose, extremely wide leg that flares out from the waist.
The end of a sari or dupatta that hangs loose when worn.
Plain Weave, very light in weight and trated to give a crisp, paper like finish.
A tear- drop shaped, fancy printed pattern used in dresses, blouse and men's ties
They are typically narrow fitted pants with a snug fit through the legs, ending in a small leg opening above the ankles.
A short gathered or pleated strip of fabric attached at the waist of a woman's jacket, dress, or blouse to create a hanging frill or flounce
a woman's light, loose garment hanging from the waist, worn under a saree.
A placement print is the position of an artwork within a product.
A slit or opening in a garment that allows room for the garment to be put on. Plackets are most commonly found at the neck, the wrist, the top of a skirt, or the front of trousers. They can be finished with a hem or overlapping pieces that allow the placket to be hidden. Closures such as buttons, snaps, hooks, zippers, or Velcro are often incorporated into a placket.
A pleat is a type of fold formed by doubling fabric back upon itself and securing it in place.
Polyester is lightweight and has a slightly silkier feel to it than cotton does
A cloth bag made of rich fabrics such as silk velvet and are usually emblished with a drawstring for opening and closing.
Circular embossed Buttons made of cloth.
A garment style in which the sections of the garment are cut in one from shoulder to hem, with no waistline seam. Close body fit is achieved by cutting the pieces so that the seams create the shape and by adding darts where necessary.
A raglan sleeve is a sleeve that extends in one piece fully to the collar, leaving a diagonal seam from underarm to collarbone.
A textile fibre or fabric made from regenerated cellulose.
Resham embroidery is embroidery that is done with colored silk thread,the thread or resham is used for making complex patterns.
This type of neckline follows the base of your neck with a gentele curve making a circular round around your neck.
A pair of light, loose, pleated trousers, usually tapering to a tight fit around the ankles, worn by women from South Asia typically with a kameez
This type of satin fabric has a unique textured look and feel to it, which is obtained through the process called sandwash-This gives the soft peachskin finish by blasting a fabric with fine sand.
Saree gown is a fusion of the Indian Saree and the western gown. It is a gorgeous silhouette for women who wish to drape a Saree without any trouble of draping and in an effective manner.
A smooth, glossy fabric, usually of silk, produced by a weave which gives a very luxurious look and feel to it.
Scalloping is a technique in which a series of curves are attached, commonly at the edge of a piece of fabric, that look the edge of a scallop shell when repeated. As a motif, scalloping is particularly popular in haute couture, on collars, hems and necklines.
A small shiny disc sewn on to clothing for decoration.
A pair of loose pleated trousers worn by women from South Asia, typically with a kameez and dupatta.
A shawl is a large piece of woollen cloth which mostly worn by a woman over her shoulders or head, or which is wrapped around a baby to keep it warm.
A method of ornamenting fabric by stitching and forming gathers in the fabric before it is dyed. After dyeing, the stitching is removed and the crinkled areas released. The areas protected from the dye by the stitching and gathering absorb the dye in irregular patterns characteristic of these fabrics.
A shift dress is a simple dress in which the cloth falls straight from the shoulders and has darts around the bust for a comfart fit.
A shirt collar is a collar with crisp edges and usually has buttonholes and buttons on the points fastening it to the shirt.
In fashion, the overall outline, or shape of a garment.
A lustrous tough elastic fiber produced by silkworms and used for textiles.
A short dress with a fitted waist and a skirt that flares into an A-line shape
A garment having no sleeves.
A straight cut here is reffered to fitted dress, often nipped at the waistline with no waist seam ,The dress emphasizes the waistline giving a perfect body shape.
A neckline on a dress or blouse that is low at the front and shaped like the top of a heart.
A fine lustrous silk or similar synthetic fabric with a crisp texture.
A tuft of loosely hanging threads or cords knotted at one end and attached for decoration to soft furnishings, clothing, or other items.
The tent style was inspired by the tent dress, which is a dress that hangs loose from shoulder to below the hips, and does not have a waistline. They are usually worn without belts.
A method of decorating a garment or fabric by tieing string or other material around pre-selected areas in order to prevent dye from being absorbed by these areas.
A means of manipulating fullness in garments by folding the fabric and sewing a row of stitching parallel to the fold. Fullness is released at the end of the stitching. Sometimes they are turned to the outside of a garment as ornamentation.
The tulip pant has a forgiving silhouette – billowing on top, narrow at the ankles, and with layers of airy fabric , it comes in various styles.
A high, round, close-fitting neck usually seen on a knitted garment.
Twill is a type of fabric (textile weave) with a pattern of diagonal parallel ribs,twill weave can be identified by its diagonal lines.
This Sleeve is called an umbrella sleevebecause it looks as round as an umbrella and it is cut and sew without any joint. This sleeve is cut fullumbrella that means without any joint, on a bias line.
A closely woven fabric of silk, cotton, or nylon, that has a thick short pile on one side and has a really soft texture
Neckline in a garment that comes down to a point on the throat or chest, resembling the shape of the letter "V" is called a V neck.
A close-fitting waist-length garment, typically having no sleeves or collar and buttoning down the front, worn especially by men over a shirt and under a jacket
Wide leg trousers
Trousers that have very wide legs throughout their whole length.
A type of gold thread used decoratively on Indian clothing.