Welcome to Diya Online – the exclusive home of the Diya label.

Since our journey began in September 1991 as Rani Fashions Ltd, a beloved clothing store in Luton, we've been passionate about creating timeless, elegant designs. In 2005, Diya Online was born to bring our signature styles to customers around the globe. By 2019, we took the bold step of transitioning fully online, closing our physical stores to focus on offering a unique digital shopping experience.

At Diya Online, we take pride in crafting our own exclusive Diya label. Our collections are designed with originality in mind, made in limited quantities to ensure each piece feels special and unique to you. These aren't just clothes – they're prized pieces you won’t find anywhere else but on our website. Alongside our Diya label, we are excited to introduce a curated selection of non-Diya items, giving you even more choices to explore.

We also believe in doing business ethically. From ensuring fair working conditions during manufacturing to using biodegradable courier bags, we’re committed to creating beauty while protecting our planet.

Whether you're here for timeless fashion or want to shop responsibly, Diya Online offers a collection that’s as unique as you are. Thank you for being part of our journey – we’re thrilled to have you with us!