Diya was founded in 2005, when our founding team initially saw a niche in the market for an affordable, off the peg, ready-to-wear Asian fashion collection. With a strong understanding and experience in retail, Diya grew its retail brand into the online world. Besides the initial challenges and struggles with launching Diya as one of the first Asian fashion online labels, our team was adamant on getting our brand story available to the modern fashion forward woman.
Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style.
As Diya grew online, so did our product portfolio. We subsequently ventured into our own Men’s, Kids and Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market.
Today, Diya has an international presence in over 100 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world.
2004 Diya founding team identified
a niche in the market
Launch of Diya in the online fashion world 2005
2006 Diya launched its first
Mens & Boys Collection
Diya opened its new purpose-built head office in Luton 2009
2010 Diya opened its first independent store
Launch of Diya on social media platforms like Facebook & Twitter 2011
2014 Diya went through extensive re-branding and came up with a new logo and look
Diya invested in a larger team across Asia & UK, comprising of leading designers and marketers 2014
2015 Diya became the main sponsor for Nach Baliye on Star
Plus, alongside Preity Zinta
Launch of new Diya website and Customer Service. 2016 - 2018
WHAT MAKES US SPECIAL?
- EASY RETURNS
- AS QUICK AS
NEXT DAY DELIVERY
WITHIN THE UK.
- ‘OFF THE PEG’,
PRET ASIAN FASHION IN SIZES
XXS – XXXL.
- EACH DESIGN IS
CURATED BY OUR
OWN DESIGN TEAM.