About Us

From the start we have always been driven by a simple truth, every woman deserves to look fabulous without spending a fortune. We are dedicated to producing a full range of items from casual to formalwear for all the family.

Diya is a design label which has progressed into one of the leading Asian Mail Order Catalogue & Online companies. With a strong foundation in the Asian Retail market of over 30 years, giving us a fantastic grasp of how Asian fashion has evolved over the decades. We provide a full shopping experience for the whole family.

Diya website www.diyaonline.com is one of the uk's top/most visited sites for Asian clothing.

Our main entry into the fashion scene was with artificial jewellery in which we still specialise by providing great styles for a realistic price. We don't believe you should pay over the odds to look great! We quickly advanced into ladies, kids, menswear and accessories over the past 3 decades.

We are based in Luton where we have a strong customer base of loyal followers, in addition to our online customer base. We have two retail outlets both holding the full Diya collections. We currently dispatch our goods throughout UK and Europe directly from our 10,000 sq ft warehouse.

Over the years we have participated in Fashions Shows and Wedding Exhibitions and currently hold a large selection of Bridal Lehanga's and Mens Shervani's at the Rani Fashions Store situated along Dunstable Road, Luton.

We offer an online shopping experience but we also have Multi Lingual operators to answer any queries you should have.

Our aim is to provide you with a full shopping experience for all the family direct to your door

Contact Details


	Mail Order enquiries to:
	Diya by RFL Ltd
	PO Box 2455
	Leagrave
	LU3 1YX
Telephone: Order Line: 0207 0434824 Enquiries: 0207 0434825
Online Store: www.diyaonline.com


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