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Diya was founded in 2005, when our founding team initially saw a niche in the market for an affordable, off the peg, ready-to-wear Asian fashion collection. With a strong understanding and experience in retail, Diya grew its retail brand into the online world. Besides the initial challenges and struggles with launching Diya as one of the first Asian fashion online labels, our team was adamant on getting our brand story available to the modern fashion forward woman.

Diya’s comprehensive women’s wear edit is inspired by international runways, celebrity looks and on-trend styles. Our team of buyers work constantly to bring together a curated edit of ethnic wear, which ensures versatility and style.

As Diya grew online, so did our product portfolio. We subsequently ventured into our own Men’s, Kids and Accessories labels to fortify our offerings. Our commitment to featuring the best value and unique outfits, inspired by western silhouettes, rich fabrics and artisanal embroidery techniques, were available to the wider market.

Today, Diya has an international presence in over 100 countries, throughout the UK and much further afield. We are recognised for our unique identity and distinctive designs, inspired by mesmerising colours, patterns, textures and hand-craft techniques from around the world.

  • Diya founding team identified
    a niche in the market
    2004
  • Launch of Diya in the online fashion world 2005
  • Diya launched its first
    Mens & Boys Collection
    2006
  • Diya opened its new purpose-built head office in Luton 2009
  • Diya opened its first independent store 2010
  • Launch of Diya on social media platforms like Facebook & Twitter 2011
  • Diya went through extensive re-branding and came up with a new logo and look 2014
  • Diya invested in a larger team across Asia & UK, comprising of leading designers and marketers 2014
  • Diya became the main sponsor for Nach Baliye on Star
    Plus, alongside Preity Zinta
    2015
  • Launch of new Diya website and Customer Service. 2016 - 2018

WHAT MAKES US SPECIAL?

From the moment our founding team saw a niche back in 2005, we have always championed creativity and craft and have a passion for exploring artisan embroidery and rich fabrics. What sets us apart is our purpose to provide a unique, in-house designed collection. Our sourcing and design teams scour markets all across Asia to procure the best fabrics and textures to provide to our customers with on-trend collections. Our digital team also pushes to ensure that the customer experience and journey with us is seamless and effortless.
  • EASY RETURNS
    AND
    REFUND PROCESS
  • AS QUICK AS
    NEXT DAY DELIVERY
    WITHIN THE UK.
  • ‘OFF THE PEG’,
    PRET ASIAN FASHION IN SIZES
    XXS – XXXL.
  • 24/7
    EASY
    SHOPPING
  • EACH DESIGN IS
    CURATED BY OUR
    OWN DESIGN TEAM.
  • LD-2006 6
  • lb-2001 12
  • LS-2658 1
  • ls-2673 1